Chief Marketing & Communications Officer
At Hickory, we don’t believe in standing still, for over three decades we have continually invested in researching and developing systems and products to improve the way we build. Our philosophy is ‘MADE for LIFE’ – it’s a commitment we honour, each day. Everything we do and everything we build is ‘MADE for LIFE.’ Whether it’s refining our patented, prefabricated building products, developing more efficient and sustainable construction practices, or bringing expertise inhouse to supply critical components, we always believe there is a better way. As a result, Hickory have become one of the most diverse property companies in Australia.
POSITION OVERVIEW
As Chief Marketing and Communications Officer, you will be responsible for delivering consistent, impactful messaging to Hickory’s key stakeholders through strategic marketing, advertising, events, and communications. You will ensure all messaging is on brand, aligned with Hickory’s strategic objectives, and enhances the company’s reputation. This role will manage public and media perception, proactively promoting positive media and mitigating any negative coverage. You will lead stakeholder engagement initiatives to ensure a deep understanding of client and partner needs, helping Hickory deliver value across all touchpoints. In collaboration with the HR and Executive teams, you will also champion and evolve Hickory’s Employee Value Proposition (EVP), positioning Hickory as an employer of choice.
WHAT HICKORY CAN OFFER
- Novated Leases: Take advantage of novated leasing options to maximize your salary and enjoy tax savings on vehicle expenses.
- Family-Friendly Policies: Receive paid parental leave to support your family needs.
- Employee Wellbeing: Access our Employee Assistance Program (EAP) for valuable support and resources.
- Wellness & Fitness Amenities: Enjoy access to wellness and fitness facilities, including a yoga studio and gym, to promote a healthy lifestyle.
- Premium End-of-Trip Facilities: Benefit from premium end-of-trip amenities such as lockers, secure bike storage, towel and dry-cleaning service, and top-notch shower and change facilities.
- Modern Office Environment: Immerse yourself in a unique working environment within a state-of-the-art office building.
- CBD Convenience: Our location in the CBD offers easy access to public transport and is just a short walk away from Southern Cross Station, Southbank, South Melbourne Market, Albert Park, and more.
RESPONSIBILITIES
- Lead the development and execution of Hickory’s communications and marketing strategy aligned with our corporate vision and values.
- Craft and oversee consistent messaging across all internal and external platforms, ensuring alignment with strategic priorities.
- Drive employee engagement through clear, purposeful communication, supporting change initiatives, cultural alignment, and the employee value proposition.
- Manage public relations, media relations, and executive profiling to build brand reputation and respond to emerging issues.
- Oversee the creation and quality of content including digital, print, signage, social media, presentations, and uniforms, maintaining brand standards.
- Lead planning and execution of strategic and corporate events, ensuring alignment with business objectives and stakeholder engagement.
- Maintain and optimise communication tools, technologies, and digital channels for impact and consistency.
- Support business units with marketing and branding needs, ensuring alignment with broader strategy.
- Provide regular reporting on engagement metrics, campaign effectiveness, and media presence, and manage the communications budget.
TO BE SUCCESSFUL IN THE ROLE
- Tertiary qualifications in Communications, Marketing, Public Relations, or a related discipline.
- Proven experience (8+ years) in a senior communications, marketing, or corporate affairs role, ideally within a complex or fast-paced organisation.
- Strong strategic thinking and storytelling skills with a proven ability to influence at senior levels.
- Demonstrated success in managing internal and external communications, media relations, and brand strategy.
- Excellent written and verbal communication skills with high attention to detail.
- Experience managing budgets, digital platforms, and communication technologies.
- Ability to lead a team and collaborate effectively across diverse business units.
- High level of initiative, adaptability, and a hands-on approach to problem solving.